Colouring book encourages future motor engineers

Menzel Elektromotoren has published what it believes is the world’s first colouring book about industrial motor manufacturing. The book’s illustrations, based on photographs from the shop floor, are designed to invite children to develop an early interest in engineering and technology and discover how large electric motors are made.

With the publication, Menzel Elektromotoren is making its case for a career in electric motor engineering to the youngest generation. With the colouring book about its work, children from preschool and elementary-school age can explore how large industrial motors are built.

“The colouring book is meant to bring children joy and spark curiosity about technology along the way,” said Anja Leipold, Head Of Marketing at Menzel. “We already partner with schools in our region to raise awareness of motor technology and attract young people to apprenticeship programs. Our industry is vital to every branch of manufacturing and the economy. It’s never too early to get the next generation interested in what we do. Who better than a motor manufacturer to show what goes into building, testing, servicing and repairing electric motors?”

The colouring book portrays a varied line of work at the intersection of skilled trades, electrical and mechanical engineering and industrial production. The illustrations are based on photographs from the shopfloor and depict the manufacture of large electric motors in precise detail.

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